The British Audio-Visual Dealers Association, the specialist hi-fi and home cinema industry’s leading trade association, has today launched its new website, which is designed to help consumers find their nearest specialist retailer and give advice on buying quality home entertainment products.
Just two clicks of the mouse, via an interactive map of the UK, and the enquirer is taken to a map of their area, with rollovers showing the details of the closest store. From there they can view the store’s own website, send an email, call them or get directions.
The interactive map locator has been installed on every page of the new site, so the visitor is never more than two clicks away from their local BADA member.
“Want to know why you should visit a BADA retailer?” Here you see an explanation of the benefits of shopping at one of the network of BADA members, with information about their commitment to customer service, comparative demonstration facilities, impartial advice, and most importantly, their membership of the UK’s only national network of retailers trained to agreed industry standards.
Friday, July 23, 2010
BADA's new website, designed to help consumers
The British Audio-Visual Dealers Association, the specialist hi-fi and home cinema industry’s leading trade association, has today launched its new website, which is designed to help consumers find their nearest specialist retailer and give advice on buying quality home entertainment products.
Just two clicks of the mouse, via an interactive map of the UK, and the enquirer is taken to a map of their area, with rollovers showing the details of the closest store. From there they can view the store’s own website, send an email, call them or get directions.
“Want to know why you should visit a BADA retailer?” In this section you will see an explanation of the benefits of shopping at one of the network of BADA members. With information about their commitment to customer service, comparative demonstration facilities, impartial advice, and most importantly, their membership of the UK’s only national network of retailers trained to agreed industry standards.
Check it out at www.bada.co.uk
Just two clicks of the mouse, via an interactive map of the UK, and the enquirer is taken to a map of their area, with rollovers showing the details of the closest store. From there they can view the store’s own website, send an email, call them or get directions.
“Want to know why you should visit a BADA retailer?” In this section you will see an explanation of the benefits of shopping at one of the network of BADA members. With information about their commitment to customer service, comparative demonstration facilities, impartial advice, and most importantly, their membership of the UK’s only national network of retailers trained to agreed industry standards.
Check it out at www.bada.co.uk
Tuesday, July 13, 2010
Will the digital revolution kill music?
There was a time when music was a thing to be cherished, now it could be argued that is just a commodity which is unvalued and throw-away.
It would be churlish for me to say the music of yesteryear was better quality and the charts now are full of talentless pseudo-celebs. But, regardless of my personal prejudices, there is certainly something fundamentally different about what’s being bought now compared to 20 or 30 years ago. It may not necessarily be the quality of the musicianship or composition, but simply just the quality and all that that word encompasses.
Everything develops and music is no exception, but is there perhaps a fundamental shift in the importance of music in our lives? It is true that there are many more people listening to music than ever before, but how critically are they listening? Do they even hear what they’re listening to and what are the implications for the hi-fi industry?
Hi-Fi is a luxury product and with such a purchase goes a degree of pride of ownership. I would like to think that most people who buy hi-fi equipment do so because they appreciate the benefits it gives to them in terms of enjoyment of the music. The owner is justifiably proud of the new equipment and is probably just as proud of the music played on it. When music was purchased on vinyl, cassette or CD there was a tangible element to the purchase. Both the music and the carrier medium were inseparable items to treasure, it was as if one couldn’t exist without the other. The human interface with a music collection was rather similar to the action of taking an old book off a shelf or a bottle of wine from a rack, blowing the dust off and settling down to enjoy it.
There are some startling statistics on downloads, which really do give food for thought and I’ll leave you with these whilst you ponder on whether the digital revolution will be responsible for the death of quality music and hi-fi or the opportunity to reach out to a new market.
From the British Music Rights survey:
84% of 18-24 year olds own an mp3 player
63% of those questioned illegally download music
80% thought music was the most important thing they bought in a given month
Of those still buying CDs, only 7% buy them for the sound quality
It would be churlish for me to say the music of yesteryear was better quality and the charts now are full of talentless pseudo-celebs. But, regardless of my personal prejudices, there is certainly something fundamentally different about what’s being bought now compared to 20 or 30 years ago. It may not necessarily be the quality of the musicianship or composition, but simply just the quality and all that that word encompasses.
Everything develops and music is no exception, but is there perhaps a fundamental shift in the importance of music in our lives? It is true that there are many more people listening to music than ever before, but how critically are they listening? Do they even hear what they’re listening to and what are the implications for the hi-fi industry?
Hi-Fi is a luxury product and with such a purchase goes a degree of pride of ownership. I would like to think that most people who buy hi-fi equipment do so because they appreciate the benefits it gives to them in terms of enjoyment of the music. The owner is justifiably proud of the new equipment and is probably just as proud of the music played on it. When music was purchased on vinyl, cassette or CD there was a tangible element to the purchase. Both the music and the carrier medium were inseparable items to treasure, it was as if one couldn’t exist without the other. The human interface with a music collection was rather similar to the action of taking an old book off a shelf or a bottle of wine from a rack, blowing the dust off and settling down to enjoy it.
There are some startling statistics on downloads, which really do give food for thought and I’ll leave you with these whilst you ponder on whether the digital revolution will be responsible for the death of quality music and hi-fi or the opportunity to reach out to a new market.
From the British Music Rights survey:
84% of 18-24 year olds own an mp3 player
63% of those questioned illegally download music
80% thought music was the most important thing they bought in a given month
Of those still buying CDs, only 7% buy them for the sound quality
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