The British Audio-Visual Dealers Association is pleased to announce the addition of Focal JM Lab UK Ltd. as the latest manufacturer to join to the growing list of Associate members of the UK’s leading hi-fi and home cinema trade association.
Focal has been expanding its presence in the UK market over the past few years, at the same time as BADA has been strengthening its position as the most progressive of the UK trade associations. At a recent meeting of Fraser Robertson, UK sales director for Focal, and Simon Byles, BADA chairman, the joint responsibility of BADA and the manufacturers in the setting and upholding of standards in retail was discussed and agreed. Focal's indicated support for BADA's Demcraft, Salescraft and soon to be launched Visioncraft courses is very much welcomed by the association and therefore the application for membership was approved unanimously by the board of directors.
Speaking shortly after the application was approved, Simon Byles said "We are delighted to welcome a company of Focal's calibre to BADA and it is fitting that their growth in the UK has mirrored that of BADA's. I look forward to working with Fraser and his team for the benefit of the wider industry."
Fraser Robertson said “We have been steadily increasing the market penetration of the Focal brand in the UK over the past few years and it has been impossible to miss the growing influence and importance of BADA and its standards focussed efforts during that time. We felt that the time was now right for Focal to take a seat at the table with other like minded manufacturers who, as BADA Associate members, want to help the work being done by the association to drive up standards in the UK industry for the benefit of consumers.”
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